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You cannot just ignore TikTok marketing. Everything goes viral easily on this platform. So how do you create a successful TikTok marketing strategy for 2023?
Let us together study these top 5 Malaysian brands and their TikTok engagement strategies!
First, you need to understand what TikTok is.
You've probably seen people flooding your social media feed with TikTok dancing and challenges. TikTok has definitely redefined how we use social media in many ways, from the creative-based "Any Song" Dance Challenge to the "Everything Sucks" Outfit Challenge to the energy-consuming Photo Crop Challenge and Push Up Challenge.
This video-based social media platform allows creators to showcase their creativity and personalities by creating 15-second, 60-second, and 3-minute videos. All are equipped with fundamental features, from basic editing tools like flip, speed, filter, and timer to advanced effects like the green screen effect. TikTok also offers a simple, hassle-free way for people to create high-quality, creative, and entertaining content in just a few minutes. Quite impressive, right?
Why should you include TikTok in your social media marketing?
If you want to reach Generation Y and Millennials, you should get on TikTok right away.To get you started, here are some statistics:
TikTok has 732 million active users worldwide.
TikTok users spend 52 minutes per day on the app on average.
Around 50% of TikTok users worldwide are under the age of 34, with 32.5% aged 10 to 19.
Malaysia has 4 million TikTok users, the vast majority of whom are under the age of 30.
The app is used for an average of 22 minutes per day by Malaysians. TikTok has 2.6 billion average monthly video views in Malaysia.
These statistics demonstrate that TikTok has a large number of active users, both locally and globally. The majority of TikTok users are Millennials (25-40 years old) and Gen Z (6-24 years old), making it one of the best social media platforms for targeting the young generation and personalising content for them.
Let’s learn something valuable from these 5 Malaysian brands' TikTok engagement strategies. Just keep on scrolling!
1. Shopee Malaysia @shopeemy
Shopee Malaysia has a TikTok series called #MYShopeeCheck, in which they share useful products from Shopee and test them firsthand. This is an excellent strategy, as TikTok users who watch the series will be interested in the products and will look them up on Shopee's app and website. With 69.3 million views (as of 29 November 2022) on TikTok, #MYShopeeCheck is indeed a popular series that the audience enjoys watching.
2. Digi Malaysia
TikTok is known as a platform where people can learn quick tips and be inspired in their daily lives. The mobile service provider recognises this and promotes the benefits of online learning through its mobile plan by sharing inspiring and informative videos with its audience.
Both the #SeminitResipi Campaign and the #DigiLetsInspire Campaign share videos that provide the audience with informative content while highlighting Digi as the reason that all learning opportunities are possible.
The #SeminitResipi campaign received 453.6K views, while the #DigiLetsInspire campaign received 2.2M views. Tips and inspirational content may appear simple and common, but Digi has proven that the most traditional method works the best.
3. McDonald's Malaysia @mcdmalaysia
McDonald's Malaysia has achieved significant success by tapping into what the younger generation does on TikTok. Some of the success campaign that you can look through be checking out the contest campaign hashtags are #BigMacTiktok, #RasaMcCafe and #McDaebakChallenge. One thing in common, these campaigns brought out the entertainers inside the young generation. These contests required them to show their creative dances and movements with McDonald’s foods. To reach a wider audience, McDonald’s Malaysia invited some of the most popular local influencers as pioneers to build hype around their followers.
The #BigMacTiktok Contest received 16.2 million views, the #RasaMcCafe Contest received 14.4 million views, and the #McDaebakChallenge Contest received 14.8 million views within the campaign period as a result of this strategy.
4. Colgate Malaysia @colgate_malaysia
It's difficult to envision a healthcare brand on TikTok. What Colgate Malaysia does on TikTok will take your breath away. Colgate Malaysia demonstrated that it can be more than just a "boring" oral care brand by focusing its TikTok content on animated video series.
You'll be greeted by its chubby little tooth characters when you log into its TikTok account. These animated characters give the brand a new look and feel with their little tooth characters. These animated characters refresh the brand's look and feel. Using their cuteness to spread oral health knowledge makes it more lively and memorable.
Furthermore, Colgate Malaysia has an interesting campaign called #LiveSustainablyWithColgate that promotes a sustainable lifestyle through the use of Colgate products.
5. Says @saysdotcom
The advantage of showing the behind-the-scenes of your brand is that it allows your audience to gain insight into your company culture and see a more genuine, authentic, and personalised side of your team.
This allows your audience to see your brand's human side and develop trust in it. With more trust, you can engage with them more effectively and persuade them to buy your products or services.
This local news and media company shares various challenge videos and behind-the-scenes videos on TikTok to show off the fun side of its team members.Their TikTok content is simple, entertaining, and relatable, which explains why their videos have 16.6 million views (as of 29 November 2022).
TikTok has a completely different audience than Facebook and Instagram. As a result, in order to stand out from the crowd, you must devise a unique strategy for your brand's TikTok content. There is no quick fix for increasing reach and engagement. The only trick is to be creative and constantly experiment with new TikTok trends.
Interested to increase your business engagement online and be more productive with digital marketing help? Contact our dedicated team at Asia Digital Media MY for consultation - tap link to know more.
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